Architect. Author. Builder.
Fifteen years leading Microsoft Business Solutions programmes into production: Dynamics 365 and Power Platform, and now AI agents.
Hands-on, from the first diagram to go-live.
I lead the delivery of complex Dynamics 365 and Microsoft AI solutions, from new rollouts to migrations. My approach is as follows:
- I work with your teams and your systems to understand the current setup.
- The latest AI tools give a full view of the systems, processes and data as they are today.
- Clear visuals make the current tools and systems visible and easy to understand.
- Industry-standard anonymisation lets AI analyse production data safely.
- Together with leadership, business owners and stakeholders, we define what success looks like.
- Visuals and interactive drag-and-drop sessions help us find the best solution together.
- Viable options with their pros and cons, and short- and long-term benefits, make leadership decisions easier.
- The result is an architectural blueprint for the short, medium and long term.
- Detailed designs created together with your subject matter experts.
- A clear delivery strategy, with the work broken down so every implementation team can understand and manage it.
- Where there are skill gaps, I deliver alongside the team.
- Every piece of work keeps moving towards the vision.
- Every team has the tools, training and skills it needs to deliver.
- Clear visibility over the technical and coordination side of the delivery.
- Testing support, with a test strategy built for a smooth go-live and launch.
- The extra final steps for a seamless go-live, and a system that keeps working for you.
The path so far. All roles are contracts.
Microsoft AI Business Solutions ArchitectA UK financial services organisation
FCA customer service alignment of the CRM, and the target architecture for Dynamics 365, Contact Center, Copilot Studio and Microsoft Fabric.
Lead Solutions ArchitectMicrosoft
Led a national healthcare service’s $5M+ Dynamics 365 programme to a one-weekend go-live for 7,500+ users. Contact Center designs for three more clients.
Dynamics 365, Power Platform and AI Solutions ArchitectSSEN Transmission
Designed and built the feedback agent that won Bronze for Best Use of AI; launched SSE’s Dynamics 365 application management service.
Dynamics 365 Solutions ArchitectA UK financial services organisation
GDPR data retention for the CRM, with automated deletion and audit trails.
Dynamics 365 and Power Platform Solutions ArchitectMicrosoft
Brought a professional services firm’s Dynamics 365 programme in on time; LLM-based chatbots with telephony, piloted at Discount Bank.
Dynamics 365 and Power Platform Solutions ArchitectRedspire, now Incremental
A UK bank’s multi-million-pound onboarding portal, with 15 integration points.
Dynamics 365 Solutions ArchitectMicrosoft
Allianz’s CRM 2011 migration to Dynamics 365 online; a portal for EASA.
Dynamics 365 consultantDefra and Microsoft
The Environment Agency’s permit system; police portals over Azure Service Bus.
Dynamics CRM consultant and .NET leadCapita, Ciber, Regus, Honda and others
Where the habits of building it myself started.
Hugo Herrera is an independent architect for Microsoft AI and Dynamics 365, and the author of three Packt books on Power Platform and Microsoft AI. Most notably, he was lead solutions architect for Microsoft on a national healthcare service’s $5M+ Dynamics 365 programme, which went live in one weekend for 7,500+ users. He designed and built SSEN’s feedback agent, winner of Bronze for Best Use of AI at the UK Customer Experience Awards 2024. He holds Microsoft’s Agentic AI Business Solutions Architect Expert certification and is based in Copenhagen, Denmark, working across the UK and EU.
Sharing what works, from real programmes.
What I learn leading programmes goes back out through workshops, talks and books, so more teams can build with confidence.
- Aug 2026. Packt live workshop on production-ready agents, about 50 attendees.
- Dec 2025. LinkedIn Live AMA with Packt: Future-Ready Power Platform.
- Three books. All for Packt, 2022 to 2026.
Microsoft Certified: Agentic AI Business Solutions Architect Expert
Exam AB-100.
Microsoft Certified: Intelligent Applications Builder Associate
Exam AB-410.
Power Platform Solution Architect Expert, Developer Associate, and more
Exam PL-600, which Microsoft retired in June 2026 and replaced with AB-100, above. Plus Dynamics CRM, MCP and MCTS certifications.
BEng (Hons) Electronics EngineeringBournemouth University
Microelectronics and Computing.