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hugoh@ondynamics.com+45 91 41 36 18

Hugo Herrera

Agentic AI and Dynamics 365 live by design

Independent architect and Packt author, specialising in Microsoft AI and Dynamics 365.
I create the design blueprints and help deliver them, together with your team.

Services
01 · Agentic AI Delivery

Production‑grade AI agents, designed and delivered at scale.

I help you find where AI agents add real value, then design and deliver them into production: agents that serve your customers, support your staff and take on routine work, governed and secure from day one.

  • Copilot Studio
  • Foundry
  • Agent Framework
  • M365 Copilot
How I deliver AI agents
02 · Contact Center Design

Regional and global contact centres.

I design and deliver contact centres that work with the telephony and systems you already have, meet each region’s rules, and bring AI agents and people together on every channel.

  • Telephony
  • Voice agents
  • Multichannel agents
  • Teams Phone
  • Copilot Studio
  • D365 Contact Center
How I build contact centres
03 · Dynamics 365 CE Delivery

Dynamics 365 at enterprise scale.

I design and deliver Dynamics 365 Customer Service and Sales as one clear system, connected to the rest of your business and moved safely from whatever you run today.

  • Customer Service
  • Sales
  • Power Platform
  • Integrations
  • Migrations
How I deliver Dynamics 365
04 · Project Recovery

Programmes back on course.

I join your team and map what has really been built and what is still open. Then I agree a clear blueprint with your sponsors and business owners, and lead the team through to go-live, with AI agents helping them move faster.

  • Land
  • Map
  • Blueprint
  • Deliver
How I recover programmes
05 · Training

Teams that build with AI.

Hands-on courses for consultants, developers and architects, online or on-site: AB-100 with real expertise, a one-day workshop building agents in Copilot Studio, Foundry and Agent Framework, and AI-assisted delivery, so one trained expert can do the work of a team.

  • AB-100 course
  • One-day agents workshop
  • AI-assisted delivery
  • Bespoke training
See the training courses
How I work

From as-is to live. I work visually, so everyone understands the plan.

Step 1. Make the as-is clear

Every system, integration and data centre on one page, so the CTO, the business and the delivery team look at the same picture.

Step 2. Agree the to-be

Agreed with stakeholders and business owners, with every trade-off and its cost on the page.

Step 3. Close the gaps

Processes sketched on the whiteboard with the people who run them, so the team owns the reasoning before anything is built.

Step 4. Lead it live

Every release through the same gates, from development to production: Solution Checker, security scans and stage approvals.

Engagement options

This is how I typically work and help organisations.

Lead solutions architect

I lead the architecture and delivery inside your team, through go-live and hypercare. On contract.

Ask about this

Architecture assessment

The as-is and a to-be with named trade-offs, before a programme commits. Takes 2 to 3 weeks.

Ask about this

Team training

AB-100, agent workshops and AI-assisted delivery. From 3 days to 12 weeks.

Ask about this
Where each one fits in a programme
Research · OnDynamics Labs
Here’s how I test the latest technologies and techniques in my labs, pushing the boundaries of frontier models.
Books

Three books, written from the field.

I write from the programmes I’ve led, including some of the toughest: what worked, the lessons learned along the way, and the patterns I still reach for myself. Each book is the reference I wanted on my own desk.

The newest builds a claims agent across Copilot Studio, Foundry and Agent Framework. Out 29 October.

About

Architect. Author. Builder.

I’m an independent architect for Microsoft AI and Dynamics 365. I shape the architecture end to end and work alongside your team, from the first diagram to a system people use every day.

  • Author: three Packt books on Power Platform and Microsoft AI
  • Certified: Agentic AI Business Solutions Architect Expert
  • Based: Køge, Denmark, working across the UK and EU
More about me
Hugo Herrera
More about me
Contact

Let’s talk about your programme.