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hugoh@ondynamics.com+45 91 41 36 18

Hugo Herrera

Agentic AI and Dynamics 365 live by design

Independent architect and Packt author, specialising in Microsoft AI and Dynamics 365.
I create the design blueprints and help deliver them, together with your team.

Services
01 · Agentic AI Delivery

Production‑grade AI agents, designed and delivered at scale.

I help you find where AI agents add real value, then design and deliver them into production: agents that serve your customers, support your staff and take on routine work, governed and secure from day one.

  • Copilot Studio
  • Foundry
  • Agent Framework
  • M365 Copilot
How I deliver AI agents
02 · Contact Center Design

Regional and global contact centres.

I design and deliver contact centres that work with the telephony and systems you already have, meet each region’s rules, and bring AI agents and people together on every channel.

  • Telephony
  • Voice agents
  • Multichannel agents
  • Teams Phone
  • Copilot Studio
  • D365 Contact Center
How I build contact centres
03 · Dynamics 365 CE Delivery

Dynamics 365 at enterprise scale.

I design and deliver Dynamics 365 Customer Service and Sales as one clear system, connected to the rest of your business and moved safely from whatever you run today.

  • Customer Service
  • Sales
  • Power Platform
  • Integrations
  • Migrations
How I deliver Dynamics 365
04 · Project Recovery

Programmes back on course.

I join your team and map what has really been built and what is still open. Then I agree a clear blueprint with your sponsors and business owners, and lead the team through to go-live, with AI agents helping them move faster.

  • Land
  • Map
  • Blueprint
  • Deliver
How I recover programmes
05 · Training

Teams that build with AI.

Hands-on courses for consultants, developers and architects, online or on-site: AB-100 with real expertise, a one-day workshop building agents in Copilot Studio, Foundry and Agent Framework, and AI-assisted delivery, so one trained expert can do the work of a team.

  • AB-100 course
  • One-day agents workshop
  • AI-assisted delivery
  • Bespoke training
See the training courses
How I work

From as-is to live. I work visually, so everyone understands the plan.

Step 1. Understand the as-is

  • I work with your teams and your systems to understand the current setup.
  • Clear visuals make the current tools and systems visible and easy to understand.
  • Industry-standard anonymisation lets AI analyse production data safely.

Step 2. Define the to-be

  • Together with leadership, business owners and stakeholders, we define what success looks like.
  • Visuals and interactive drag-and-drop sessions help us find the best solution together.
  • Viable options with their pros and cons, and an architectural blueprint for the short, medium and long term.

Step 3. Deliver

  • Detailed designs created together with your subject matter experts.
  • A clear delivery strategy, with the work broken down so every implementation team can understand and manage it.
  • Where there are skill gaps, I deliver alongside the team.

Step 4. See it through to live

  • Every team has the tools, training and skills it needs to deliver.
  • Testing support, with a test strategy built for a smooth go-live and launch.
  • The extra final steps for a seamless go-live, and a system that keeps working for you.
Engagement options

This is how I typically work and help organisations.

Lead solutions architect

I lead the architecture and delivery inside your team, through go-live and hypercare. On contract.

Ask about this

Architecture assessment

The as-is and a to-be with named trade-offs, before a programme commits. Takes 2 to 3 weeks.

Ask about this

Team training

AB-100, agent workshops and AI-assisted delivery. From 3 days to 12 weeks.

Ask about this
Research · OnDynamics Labs
Here’s how I test the latest technologies and techniques in my labs, pushing the boundaries of frontier models.
Books

Three books, written from the field.

I write from the programmes I’ve led, including some of the toughest: what worked, the lessons learned along the way, and the patterns I still reach for myself. Each book is the reference I wanted on my own desk.

The newest builds a claims agent across Copilot Studio, Foundry and Agent Framework. Out 29 October.

About

Architect. Author. Builder.

I’m an independent architect for Microsoft AI and Dynamics 365. I shape the architecture end to end and work alongside your team, from the first diagram to a system people use every day.

  • Author: three Packt books on Power Platform and Microsoft AI
  • Certified: Agentic AI Business Solutions Architect Expert
  • Based: Køge, Denmark, working across the UK and EU
More about me
Hugo Herrera
More about me
Contact

Let’s talk about your programme.